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Facebook it: Evaluation of Facebook’s Search Engine for Travel Related Information Retrieval

In: Information and Communication Technologies in Tourism 2014

Author

Listed:
  • Paul Bulencea

    (University of Applied Science)

  • Roman Egger

    (University of Applied Science)

Abstract

The internet and its adoption changed the way in which tourists search for information. Due to the high level of information available on the internet, online search has become the major way in which information is accessed. The presence of social media has also strongly modified people’s information retrieval behaviour. Various studies state that online social networks represent an important source for holiday planning. This paper attempts to evaluate holiday related information in a scenario where users are only allowed to use Facebook’s search engine for finding the necessary information. The results indicate that Facebook delivers relevant information about attractions. However, it provides insufficient information quality for the decision making process concerning transportation and accommodation.

Suggested Citation

  • Paul Bulencea & Roman Egger, 2013. "Facebook it: Evaluation of Facebook’s Search Engine for Travel Related Information Retrieval," Springer Books, in: Zheng Xiang & Iis Tussyadiah (ed.), Information and Communication Technologies in Tourism 2014, edition 127, pages 467-480, Springer.
    • Handle: RePEc:spr:sprchp:978-3-319-03973-2_34
    DOI: 10.1007/978-3-319-03973-2_34
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    Cited by:

    1. Sara Domínguez-Navarro & M. Rosario González-Rodríguez, 2020. "Social Media managerial implications for budget accommodation venues: use of Social Media platforms more effectively and efficiently," Quality & Quantity: International Journal of Methodology, Springer, vol. 54(5), pages 1671-1689, December.

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