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An Exploratory Study on Restaurant Review Websites

In: Information and Communication Technologies in Tourism 2014

Author

Listed:
  • Shanshan Qi

    (Institute for Tourism Studies Macau)

  • Fiona Yang

    (Institute for Tourism Studies Macau)

  • Catherine Li

    (Institute for Tourism Studies Macau)

Abstract

Along with the rapid development of online marketing, online restaurant review websites provide a convenient channel for online users to share their dining experience. This research aims to establish a guideline for restaurant review websites. Using an Importance-Performance-Analysis (IPA), the paper examined online users’ perceived importance and performance of thirty-two website attributes. Different perspectives were also found between content contributors and content browsers. Research findings are expected to help industrial practitioners bridge the gap between customer needs and review website development, which in turn benefits restaurant operators, review website owners and online users.

Suggested Citation

  • Shanshan Qi & Fiona Yang & Catherine Li, 2013. "An Exploratory Study on Restaurant Review Websites," Springer Books, in: Zheng Xiang & Iis Tussyadiah (ed.), Information and Communication Technologies in Tourism 2014, edition 127, pages 355-365, Springer.
    • Handle: RePEc:spr:sprchp:978-3-319-03973-2_26
    DOI: 10.1007/978-3-319-03973-2_26
    as

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