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Analysing Ecotourists’ Satisfaction in Socialisation and Knowledge Sharing Intentions via Social Media

In: Information and Communication Technologies in Tourism 2014

Author

Listed:
  • Sudipta Kiran Sarkar

    (Hong Kong Polytechnic University)

  • Norman Au

    (Hong Kong Polytechnic University)

  • Rob Law

    (Hong Kong Polytechnic University)

Abstract

Socialisation and knowledge sharing are considered vital for ecotourists in their satisfaction of ecotourism experiences. This study examines satisfaction in socialisation leading to knowledge sharing activities for ecotourists using social media. The study uses the social exchange theory and the theory of reasoned action to examine the factors of cooperation and reputation that lead to satisfaction in socialisation via social media and intention to contribute knowledge. Based on the multiple regression analysis results, the study confirms that cooperation and reputation leads to ecotourists’ satisfaction in socialisation via social media which in turn leads to intention of ecotourists to contribute knowledge.

Suggested Citation

  • Sudipta Kiran Sarkar & Norman Au & Rob Law, 2013. "Analysing Ecotourists’ Satisfaction in Socialisation and Knowledge Sharing Intentions via Social Media," Springer Books, in: Zheng Xiang & Iis Tussyadiah (ed.), Information and Communication Technologies in Tourism 2014, edition 127, pages 313-326, Springer.
    • Handle: RePEc:spr:sprchp:978-3-319-03973-2_23
    DOI: 10.1007/978-3-319-03973-2_23
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