IDEAS home Printed from https://ideas.repec.org/h/spr/sprchp/978-3-319-03973-2_14.html
   My bibliography  Save this book chapter

Content Curation and Narrative Tourism Marketing

In: Information and Communication Technologies in Tourism 2014

Author

Listed:
  • Oriol Miralbell

    (Open University of Catalonia)

  • Aurkene Alzua-Sorzabal

    (CicTourGUNE)

  • Jon Kepa Gerrikagoitia

    (CicTourGUNE)

Abstract

This paper explores the communication features of content curation tools based on storytelling and content dissemination in social media from a tourist marketing perspective. Narrative structure of tourist information and self-referential memory stimulate empathy in readers towards the destination and influence their decisions when planning their holidays. Content curation tools integrate different services such as filtering, wrap up and publishing content that can be organized in a sequential form following episodic narratives to be diffused through social media. This fosters debate and conversation between the readers who will in some cases share the content inside their networks. Reactions can be tracked and followed by marketers to review their marketing strategies, to individuate stakeholders among readers and to collect feedback.

Suggested Citation

  • Oriol Miralbell & Aurkene Alzua-Sorzabal & Jon Kepa Gerrikagoitia, 2013. "Content Curation and Narrative Tourism Marketing," Springer Books, in: Zheng Xiang & Iis Tussyadiah (ed.), Information and Communication Technologies in Tourism 2014, edition 127, pages 187-199, Springer.
    • Handle: RePEc:spr:sprchp:978-3-319-03973-2_14
    DOI: 10.1007/978-3-319-03973-2_14
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:sprchp:978-3-319-03973-2_14. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.