IDEAS home Printed from https://ideas.repec.org/h/spr/sprchp/978-3-319-01056-4_7.html
   My bibliography  Save this book chapter

Revolutionizing the Business Model

In: Management of the Fuzzy Front End of Innovation

Author

Listed:
  • Oliver Gassmann

    (University of St. Gallen)

  • Karolin Frankenberger

    (University of St. Gallen)

  • Michaela Csik

    (University of St. Gallen)

Abstract

In the future, the race for comparative competitive advantages will take place between business models, and not just between products, services, and technologies. Considering that a firm’s business model is a complex system characterized by interdependencies and secondary effects, it can be assumed there are many barriers that prevent companies from developing a new business model and moving into a ‘blue ocean’. The Business Model Innovation Map provides a process for business model innovation structured in three steps. After one’s starting point has been defined by describing the current business model as a first step, the next step is the process of ideation with the help of various tools, such as the business pattern cards. These contain 55 main patterns of business models to encourage outside-the-box thinking and help to start analyzing how existing patterns of business models could be adapted to one’s own particular situation. A set of checklists and tools ease the third step of quickly developing the business model around a promising idea and integrating it successfully.

Suggested Citation

  • Oliver Gassmann & Karolin Frankenberger & Michaela Csik, 2014. "Revolutionizing the Business Model," Springer Books, in: Oliver Gassmann & Fiona Schweitzer (ed.), Management of the Fuzzy Front End of Innovation, edition 127, pages 89-97, Springer.
  • Handle: RePEc:spr:sprchp:978-3-319-01056-4_7
    DOI: 10.1007/978-3-319-01056-4_7
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Vinicius Luiz Ferraz Minatogawa & Matheus Munhoz Vieira Franco & Izabela Simon Rampasso & Rosley Anholon & Ruy Quadros & Orlando Durán & Antonio Batocchio, 2019. "Operationalizing Business Model Innovation through Big Data Analytics for Sustainable Organizations," Sustainability, MDPI, vol. 12(1), pages 1-29, December.
    2. Wil M. P. Aalst & Jörg Becker & Martin Bichler & Hans Ulrich Buhl & Jens Dibbern & Ulrich Frank & Ulrich Hasenkamp & Armin Heinzl & Oliver Hinz & Kai-Lung Hui & Matthias Jarke & Dimitris Karagiannis &, 2018. "Views on the Past, Present, and Future of Business and Information Systems Engineering," Business & Information Systems Engineering: The International Journal of WIRTSCHAFTSINFORMATIK, Springer;Gesellschaft für Informatik e.V. (GI), vol. 60(6), pages 443-477, December.
    3. Marko Budler & Miha Bratec & Katarzyna Barbara Minor & Luka Tomat, 2020. "A business model approach towards the understanding of daily deals within Internet distribution systems," Tourism Economics, , vol. 26(6), pages 976-1000, September.
    4. Witold Torbacki, 2024. "A Framework for Assessing Innovations, Business Models and Sustainability for Software Companies Using Hybrid Multiple-Criteria Decision-Making," Sustainability, MDPI, vol. 16(14), pages 1-25, July.
    5. Christoph Rennpferdt & Marc Zuefle & Marco Bagusat & Dennis Bender & Dieter Krause, 2023. "Development of Modular Architectures for Product–Service Systems," Sustainability, MDPI, vol. 15(18), pages 1-25, September.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:sprchp:978-3-319-01056-4_7. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.