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Revolutionizing the Business Model

In: Management of the Fuzzy Front End of Innovation

Author

Listed:
  • Oliver Gassmann

    (University of St. Gallen)

  • Karolin Frankenberger

    (University of St. Gallen)

  • Michaela Csik

    (University of St. Gallen)

Abstract

In the future, the race for comparative competitive advantages will take place between business models, and not just between products, services, and technologies. Considering that a firm’s business model is a complex system characterized by interdependencies and secondary effects, it can be assumed there are many barriers that prevent companies from developing a new business model and moving into a ‘blue ocean’. The Business Model Innovation Map provides a process for business model innovation structured in three steps. After one’s starting point has been defined by describing the current business model as a first step, the next step is the process of ideation with the help of various tools, such as the business pattern cards. These contain 55 main patterns of business models to encourage outside-the-box thinking and help to start analyzing how existing patterns of business models could be adapted to one’s own particular situation. A set of checklists and tools ease the third step of quickly developing the business model around a promising idea and integrating it successfully.

Suggested Citation

  • Oliver Gassmann & Karolin Frankenberger & Michaela Csik, 2014. "Revolutionizing the Business Model," Springer Books, in: Oliver Gassmann & Fiona Schweitzer (ed.), Management of the Fuzzy Front End of Innovation, edition 127, pages 89-97, Springer.
    • Handle: RePEc:spr:sprchp:978-3-319-01056-4_7
    DOI: 10.1007/978-3-319-01056-4_7
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    Citations

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    Cited by:

    1. Vinicius Luiz Ferraz Minatogawa & Matheus Munhoz Vieira Franco & Izabela Simon Rampasso & Rosley Anholon & Ruy Quadros & Orlando Durán & Antonio Batocchio, 2019. "Operationalizing Business Model Innovation through Big Data Analytics for Sustainable Organizations," Sustainability, MDPI, vol. 12(1), pages 1-29, December.
    2. Wil M. P. Aalst & Jörg Becker & Martin Bichler & Hans Ulrich Buhl & Jens Dibbern & Ulrich Frank & Ulrich Hasenkamp & Armin Heinzl & Oliver Hinz & Kai-Lung Hui & Matthias Jarke & Dimitris Karagiannis &, 2018. "Views on the Past, Present, and Future of Business and Information Systems Engineering," Business & Information Systems Engineering: The International Journal of WIRTSCHAFTSINFORMATIK, Springer;Gesellschaft für Informatik e.V. (GI), vol. 60(6), pages 443-477, December.
    3. Marko Budler & Miha Bratec & Katarzyna Barbara Minor & Luka Tomat, 2020. "A business model approach towards the understanding of daily deals within Internet distribution systems," Tourism Economics, , vol. 26(6), pages 976-1000, September.
    4. Witold Torbacki, 2024. "A Framework for Assessing Innovations, Business Models and Sustainability for Software Companies Using Hybrid Multiple-Criteria Decision-Making," Sustainability, MDPI, vol. 16(14), pages 1-25, July.
    5. Christoph Rennpferdt & Marc Zuefle & Marco Bagusat & Dennis Bender & Dieter Krause, 2023. "Development of Modular Architectures for Product–Service Systems," Sustainability, MDPI, vol. 15(18), pages 1-25, September.

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