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Building a Bridge from Research to the Market: IBM’s Industry Solutions Labs

In: Management of the Fuzzy Front End of Innovation

Author

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  • Matthias Kaiserswerth

    (IBM Research – Zurich)

Abstract

Following the vision of creating synergy between customers’ future needs and emerging technologies, IBM Research established the first Research Client Center in 1997 – an instrument to create a bridge from research to the market. From that time onwards, IBM Research has opened up to the external world and entered into a true dialog with its clients. Today, open and collaborative innovation is imperative for IBM Research to drive innovation. In IBM’s innovation process, the Client Centers at IBM’s Research sites – the so-called Industry Solutions Labs (ISL) – are regarded as forums, knowledge hubs, and enablers. They have direct access to the scientists and benefit from the inspiring and creative atmosphere in the labs. The ISLs’ goal is to pose the right questions to stimulate valuable discussions and generate insightful answers to complex challenges. One of the core elements in ISL workshops is the discussion of key technology trends based on the Global Technology Outlook – IBM Research’s annual look into the future with regard to technology trends. These key trends identified are used to define areas of focus and future investment in the company.

Suggested Citation

  • Matthias Kaiserswerth, 2014. "Building a Bridge from Research to the Market: IBM’s Industry Solutions Labs," Springer Books, in: Oliver Gassmann & Fiona Schweitzer (ed.), Management of the Fuzzy Front End of Innovation, edition 127, pages 251-255, Springer.
    • Handle: RePEc:spr:sprchp:978-3-319-01056-4_23
    DOI: 10.1007/978-3-319-01056-4_23
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