IDEAS home Printed from https://ideas.repec.org/h/spr/sprchp/978-3-319-01056-4_18.html
   My bibliography  Save this book chapter

Emporia: The Merits of Online Idea Competitions

In: Management of the Fuzzy Front End of Innovation

Author

Listed:
  • Fiona Schweitzer

    (University of Applied Sciences Upper Austria)

  • Walter Buchinger

    (Emporia Telecom Produktions- und Vertriebs GesmbH & CoKG)

Abstract

Emporia investigated idea generation processes with external sources as idea providers. The company conducted an online idea competition and focus group workshops in order to identify new designs, functions, improved usability, or services that could increase the value of mobile phones for the elderly and decrease barriers to their use among this population. As part of the online competition, ordinary customers registered on a website in order to submit ideas, to easily build their own ‘ideal’ mobile via a toolkit, and to evaluate, discuss, or complement others’ ideas. The focus group workshops were carried out with four groups of five or six senior citizens each and included different creativity methods. From their comparison of online idea competitions with focus group sessions the authors conclude that both techniques have different strengths and weaknesses. Although a greater percentage of focus group ideas were advanced, the online competition outperformed the focus group sessions with regard to the number of potential new product offerings generated.

Suggested Citation

  • Fiona Schweitzer & Walter Buchinger, 2014. "Emporia: The Merits of Online Idea Competitions," Springer Books, in: Oliver Gassmann & Fiona Schweitzer (ed.), Management of the Fuzzy Front End of Innovation, edition 127, pages 221-225, Springer.
    • Handle: RePEc:spr:sprchp:978-3-319-01056-4_18
    DOI: 10.1007/978-3-319-01056-4_18
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:sprchp:978-3-319-01056-4_18. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.