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Business Research Process

In: Business Research Methods

Author

Listed:
  • S. Sreejesh

    (IFHE University)

  • Sanjay Mohapatra

    (Xavier Institute of Management)

  • M. R. Anusree

    (University of Kerala)

Abstract

The business research process involves a series of steps that systematically investigate a problem or an opportunity facing the organization. The sequence of steps involved in the business research process are as follows: problem/opportunity identification and formulation, planning a research design, selecting a research method, selecting the sampling procedure, data collection, evaluating the data and preparing the research report for presentation. The above steps provide a broad outline applicable to any business research project. However, the number and sequence of activities can vary as per the demand of an individual research project.

Suggested Citation

  • S. Sreejesh & Sanjay Mohapatra & M. R. Anusree, 2014. "Business Research Process," Springer Books, in: Business Research Methods, edition 127, chapter 0, pages 13-22, Springer.
    • Handle: RePEc:spr:sprchp:978-3-319-00539-3_2
    DOI: 10.1007/978-3-319-00539-3_2
    as

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