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Business Research Reports

In: Business Research Methods

Author

Listed:
  • S. Sreejesh

    (IFHE University)

  • Sanjay Mohapatra

    (Xavier Institute of Management)

  • M. R. Anusree

    (University of Kerala)

Abstract

Market researchers and decision makers conduct research on various problems/opportunities and base their future decisions on the findings of the research. Unless the research results are properly communicated in the reports, they would be of little use to managers. Managers cannot take valid and effective decisions unless the entire research findings are presented to them in a systematic manner. A business research report contains many items including findings, analysis, interpretations, conclusions and at times recommendations. These can be presented to the management either in a written form or communicated orally. For the research findings to be useful to the managers, the research report needs to be meticulously designed, with all the necessary contents properly arranged and presented.

Suggested Citation

  • S. Sreejesh & Sanjay Mohapatra & M. R. Anusree, 2014. "Business Research Reports," Springer Books, in: Business Research Methods, edition 127, chapter 0, pages 261-277, Springer.
    • Handle: RePEc:spr:sprchp:978-3-319-00539-3_12
    DOI: 10.1007/978-3-319-00539-3_12
    as

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