IDEAS home Printed from https://ideas.repec.org/h/spr/sprchp/978-3-031-82761-7_4.html
   My bibliography  Save this book chapter

The Effect of Eco-Label Logos Visual Design on Consumers’ Sustainability Perceptions: An Empirical Study

In: Eco-Label Visual Design and Sustainability

Author

Listed:
  • Carmela Donato

    (University of Roma Tre)

Abstract

This chapter examines the role of eco-label design in shaping consumers' perceptions of sustainability and their adoption of labels. It begins with a review of literature on sustainability perceptions, aesthetic dimensions in visual communication, and eco-label design. The chapter then presents an empirical study involving 15 real Type I eco-labels, analyzing how visual dimensions—such as visual complexity, conceptual complexity, background color, and text amount—affect consumers' sustainability perceptions and label adoption. The results reveal that consumers perceive visually complex yet conceptually simple eco-labels with green or blue backgrounds and explanatory text as more sustainable and are more likely to adopt them.

Suggested Citation

  • Carmela Donato, 2025. "The Effect of Eco-Label Logos Visual Design on Consumers’ Sustainability Perceptions: An Empirical Study," Springer Books, in: Eco-Label Visual Design and Sustainability, chapter 0, pages 75-100, Springer.
    • Handle: RePEc:spr:sprchp:978-3-031-82761-7_4
    DOI: 10.1007/978-3-031-82761-7_4
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:sprchp:978-3-031-82761-7_4. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.