IDEAS home Printed from https://ideas.repec.org/h/spr/sprchp/978-3-031-80859-3_10.html
   My bibliography  Save this book chapter

The Roles of Brands in Consumer Protection

In: Brands, Branding, and Consumerism

Author

Listed:
  • Ntswaki Matlala

    (University of Johannesburg)

  • Knowledge Shumba

    (Tshwane University of Technology)

  • Tendai Chimucheka

    (University of Fort Hare)

Abstract

Branding ensures product quality and transparency to complying with legal regulations and resolving complaints for consumers. Through brand recognition and reputation, consumers are better able to make informed choices, confident in the safety and reliability of their purchases. For marketers brands are crucial for distinguishing products and communicating a company’s values and commitments to consumers. Trademarks, copyrights, and patents safeguard these brand assurances, preventing counterfeit products and protecting intellectual property. The role of bands in consumer protection is multifaceted and it has undergone a significant shift over the years. With the rapid evolution of markets and their expansion, coupled with technological advancement, concerns about consumer protection has become a major issue. Even though consumer protection laws exist to address these concerns, there is a need to understand the role of brands in consumer protection. It is in this regard that the chapter examines the role of brands in consumer protection.

Suggested Citation

  • Ntswaki Matlala & Knowledge Shumba & Tendai Chimucheka, 2025. "The Roles of Brands in Consumer Protection," Springer Books, in: Ayantunji Gbadamosi (ed.), Brands, Branding, and Consumerism, chapter 0, pages 377-406, Springer.
    • Handle: RePEc:spr:sprchp:978-3-031-80859-3_10
    DOI: 10.1007/978-3-031-80859-3_10
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:sprchp:978-3-031-80859-3_10. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.