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Entrepreneurship in the Age of Sustainability: Driving Innovation for a Better Future

In: Energy Entrepreneurship, Sustainability, Innovation and Financing

Author

Listed:
  • Selvi Kannan

    (University of Tasmania)

Abstract

This chapter explains the symbiotic relationship between entrepreneurship and sustainability innovation, employing conceptual models to depict their interconnectedness. Entrepreneurship, driven by dynamic processes of opportunity identification and value creation, intersects with sustainability innovation, which focuses on generating sustaining benefits. Entrepreneurs act as catalysts for change by integrating sustainable practices into ventures, recognizing the imperative of addressing market demands and consumer preferences. This integration not only enhances resilience against environmental risks but also offers cost-saving measures. Through theoretical discussions and Australian case studies, conceptual models illustrate the impact of sustainability integration on market opportunities and risk mitigation. Emphasizing collective action among stakeholders is crucial to fostering innovation and addressing global challenges, thereby paving the way for a more prosperous and resilient future. Entrepreneurs are urged to embrace sustainability principles for a meaningful impact within this symbiotic relationship.

Suggested Citation

  • Selvi Kannan, 2025. "Entrepreneurship in the Age of Sustainability: Driving Innovation for a Better Future," Springer Books, in: Kazim Baris Atici & Anil Boz Semerci & Hurcan Kabakci & Prabal Shrestha (ed.), Energy Entrepreneurship, Sustainability, Innovation and Financing, pages 33-53, Springer.
    • Handle: RePEc:spr:sprchp:978-3-031-80001-6_3
    DOI: 10.1007/978-3-031-80001-6_3
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