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Corporate Designs and Capabilities for Optimal Loyalty Program Currencies

In: Loyalty Programs and the Currency Effect

Author

Listed:
  • Evert de Boer

    (Managing Partner, On Point Loyalty)

  • Xiao Yao Chin

    (Partner, On Point Loyalty)

Abstract

Designing an attractive earn and redemption strategy is important, but equally important are the necessary skills and capabilities required to run a successful loyalty program. In this chapter, de Boer and Chin lay out the various corporate structures for loyalty programs, in addition to identifying the key capabilities required to pursue the currency effect fully. De Boer and Chin also look at the services offered by external consultants—and explore how to optimize the use of consultants. In this chapter, the authors also offer practical advice for those wanting to pursue a career in loyalty management.

Suggested Citation

  • Evert de Boer & Xiao Yao Chin, 2025. "Corporate Designs and Capabilities for Optimal Loyalty Program Currencies," Springer Books, in: Loyalty Programs and the Currency Effect, chapter 0, pages 115-131, Springer.
    • Handle: RePEc:spr:sprchp:978-3-031-78849-9_6
    DOI: 10.1007/978-3-031-78849-9_6
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