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Creating a Marketplace for Your Loyalty Program Currency

In: Loyalty Programs and the Currency Effect

Author

Listed:
  • Evert de Boer

    (Managing Partner, On Point Loyalty)

  • Xiao Yao Chin

    (Partner, On Point Loyalty)

Abstract

Many loyalty programs are dependent on partnerships to drive the success of the program. In Chapter 4, de Boer and Chin explore the marketplace for loyalty currencies from the perspectives of both sellers and buyers. They provide practical guidance on key questions, such as how to price points and how partners view the economic investment in loyalty. The chapter also discusses how to create sustainable partnerships between internal and external partners and highlights the key differences between these two types of partners. De Boer and Chin offer a compelling and insightful exploration of the how and why behind today’s loyalty program currency partnerships.

Suggested Citation

  • Evert de Boer & Xiao Yao Chin, 2025. "Creating a Marketplace for Your Loyalty Program Currency," Springer Books, in: Loyalty Programs and the Currency Effect, chapter 0, pages 77-93, Springer.
    • Handle: RePEc:spr:sprchp:978-3-031-78849-9_4
    DOI: 10.1007/978-3-031-78849-9_4
    as

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