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AI and Customer Experience: Personalization and Engagement in Middle Eastern Markets

In: AI in the Middle East for Growth and Business

Author

Listed:
  • Nada Jabbour Al Maalouf

    (Holy Spirit University of Kaslik (USEK))

  • Nada Sarkis

    (Holy Spirit University of Kaslik (USEK))

Abstract

This chapter uncovers the role of AI in enhancing customer experience and engagement within the Middle Eastern markets. It begins by discussing the cultural nuances of the region and how AI is tailored to respect and respond to these local preferences. It then delves into the ways AI is utilized to personalize interactions, from customized product suggestions to individualized marketing messages, dramatically altering the consumer journey. The chapter further explores the sophisticated AI algorithms that analyze customer data to predict future buying behaviors, allowing companies to anticipate needs and foster customer loyalty. Attention is given to how AI-powered tools are reshaping customer service, such as through the use of intelligent virtual assistants and real-time language translation services, which break down linguistic barriers and expand market reach. Challenges such as maintaining privacy while delivering personalized experiences are examined, along with the strategies employed to ensure customer trust and compliance with regulations. The chapter concludes with a prospective view of how AI is set to redefine customer relationships, emphasizing the need for businesses to adapt to stay competitive in the rapidly evolving Middle Eastern marketplace.

Suggested Citation

  • Nada Jabbour Al Maalouf & Nada Sarkis, 2025. "AI and Customer Experience: Personalization and Engagement in Middle Eastern Markets," Springer Books, in: Nehme Azoury & Georges Yahchouchi (ed.), AI in the Middle East for Growth and Business, chapter 0, pages 113-129, Springer.
    • Handle: RePEc:spr:sprchp:978-3-031-75589-7_8
    DOI: 10.1007/978-3-031-75589-7_8
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