Farm Shops and Local Food Tourism in the Kalmar Region of Sweden

Sweden's rural coastal communities face challenges in building wellbeing and resilience amidst economic disparities and limited job opportunities. However, a growing trend of rural tourism has emerged, revitalizing these areas, and preserving local culture and gastronomic products. Farm shops have become integral to this revitalization, providing locally produced goods and authentic regional experiences while supporting local farmers. This study explores how local farm shops leverage neolocalism to enhance rural community wellbeing on the southeast coast of Sweden. Rural visitors increasingly seek authentic connections through local food experiences, contributing to a sense of identity and belonging in rural spaces. Using a case study approach in Kalmar Län, Sweden, interviews with farm shop owners reveal key themes: cooperation, providing unique offers, becoming spaces for social interaction, and emphasizing the benefits of local produce. Farm shops act as networks of cooperation, enhancing economic viability and social cohesion. Unique offerings instill pride in residents, while social interaction fosters connections and boosts happiness. Emphasizing local produce benefits both consumers and local communities, supporting economic growth and sustainability.