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Sustainability Communication: Shrinking the “Sustainability Distance” Between Luxury Fashion Brands and Consumers in China

In: The Palgrave Handbook of Sustainability in Fashion

Author

Listed:
  • Shuchan Luo

    (Beijing Normal University & Hong Kong Baptist University United International College)

Abstract

Luxury fashion companies are increasingly prioritising sustainability in response to growing consumer awareness of sustainability dilemma and demand for sustainable products. However, prior studies note a potential paradox due to ineffective sustainability communication. This chapter explores how luxury fashion companies covey sustainability information on their websites for Chinese consumers, by analysing design and content. Extracting data through qualitative content analysis, the study uncovers detailed insights into sustainability communication approaches. The findings enrich the understanding of sustainability communication in the luxury fashion industry within China, offering valuable insights for future research and practical implications.

Suggested Citation

  • Shuchan Luo, 2024. "Sustainability Communication: Shrinking the “Sustainability Distance” Between Luxury Fashion Brands and Consumers in China," Springer Books, in: Claudia E. Henninger & Panayiota Alevizou & Daniella Ryding & Helen Goworek (ed.), The Palgrave Handbook of Sustainability in Fashion, chapter 21, pages 271-291, Springer.
    • Handle: RePEc:spr:sprchp:978-3-031-69682-4_21
    DOI: 10.1007/978-3-031-69682-4_21
    as

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