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Impacts of COVID-19 to the Online Shopping Intention of Vietnamese Consumers

In: Global Changes and Sustainable Development in Asian Emerging Market Economies: Volume 1

Author

Listed:
  • Nhu Quynh Vo

    (Danang University of Economics, University of Danang)

  • Huong Thi Lien Doan

    (Danang University of Economics, University of Danang)

  • Long Dinh Tran

    (Danang University of Economics, University of Danang)

Abstract

Despite the gradual replacement of online purchases against traditional transactions, thanks to the development of technology, the eruption of COVID-19 was broadly accredited to the growing manifestation of online shopping activities not only in Vietnam but globally. Thus, the study was implemented to analyze the effect of customer awareness regarding COVID-19 on the intention to online shop. The investigation collected data from more than 100 respondents in Vietnam from April to May 2022. The research findings indicated that there was a correlation between online shopping intention and awareness of COVID-19 in the context of pandemic. In addition, awareness of COVID-19 played a key role in making Vietnamese people realize the usefulness and convenience of virtual shopping as well as marketing policies from e-commerce firms. These findings can contribute to more deep insights into customer behaviors, helping enterprises in the e-commerce field deal with similar situations effectively in the future.

Suggested Citation

  • Nhu Quynh Vo & Huong Thi Lien Doan & Long Dinh Tran, 2024. "Impacts of COVID-19 to the Online Shopping Intention of Vietnamese Consumers," Springer Books, in: An Thinh Nguyen & Luc Hens (ed.), Global Changes and Sustainable Development in Asian Emerging Market Economies: Volume 1, chapter 0, pages 333-346, Springer.
    • Handle: RePEc:spr:sprchp:978-3-031-68838-6_20
    DOI: 10.1007/978-3-031-68838-6_20
    as

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