IDEAS home Printed from https://ideas.repec.org/h/spr/sprchp/978-3-031-63077-4_2.html
   My bibliography  Save this book chapter

Artificial Intelligence and Robotic Adoption by Customers in the Global Hotel Sector

In: Tourism and Hospitality for Sustainable Development

Author

Listed:
  • Emmanuel Ndhlovu

    (Vaal University of Technology)

  • Konanani Constance Thwala

    (Vaal University of Technology)

Abstract

Artificial Intelligence (AI) and robotics contribute to the future of the tourism and hospitality industry. This assertion can be demonstrated by the rapid and sustained adoption of these innovations in the industry, particularly in the tourism accommodation sector, mainly by hotels. Hotels build competitive advantage using high technology, infiltrating various service environments. However, understanding the effectiveness of AI and robotics in hotels equally requires an in-depth understanding of customers’ reactions to adopting these digital tools. Studies that focus on this strand of literature could be more varied. This chapter closes this scholarly gap, which has practical and policy implications. This chapter explores adopting and accepting AI and robots in the hotel sector. This chapter draws on a semi-systematic literature review approach identified in the Web of Science and Google Scholar databases. This chapter adopted thematic data analysis. The synthesis of findings draws upon the factors affecting AI and robot adoption, such as individual, service, technical, performance, social, cultural, and infrastructural factors. The study also identifies the key barriers that hinder the consumer’s adoption of AI and robots in the hospitality and tourism industry: psychological, social, financial, technical, and functional. The study concludes that the adoption of AI and robots in the hotel sector is still in the embryonic stage.

Suggested Citation

  • Emmanuel Ndhlovu & Konanani Constance Thwala, 2024. "Artificial Intelligence and Robotic Adoption by Customers in the Global Hotel Sector," Springer Books, in: Emmanuel Ndhlovu & Kaitano Dube & Tawanda Makuyana (ed.), Tourism and Hospitality for Sustainable Development, chapter 0, pages 23-43, Springer.
  • Handle: RePEc:spr:sprchp:978-3-031-63077-4_2
    DOI: 10.1007/978-3-031-63077-4_2
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:sprchp:978-3-031-63077-4_2. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.