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Simple Rules for Engaging External Stakeholders

In: 66 Simple Rules for Entrepreneurs

Author

Listed:
  • Dean A. Shepherd

    (University of Notre Dame)

  • Holger Patzelt

    (Technical University of Munich)

  • Nicola Breugst

    (Technical University of Munich)

Abstract

This chapter offers simple rules for engaging external stakeholders. These simple rules are: build a circle of trusted advisors and listen to them; don’t journey alone, involve others because entrepreneurship needs to be a social endeavor; when it comes to building relationships, do not always go for what is easy and natural; engage others in dialogue like a “good” professor does in a case discussion; emphasize inquiry with others, (instead of advocacy) for generating creative and innovative outcomes; to access resources, learn how to tell a good story; know your worth and communicate it to others for effective pricing; and ask for help.

Suggested Citation

  • Dean A. Shepherd & Holger Patzelt & Nicola Breugst, 2024. "Simple Rules for Engaging External Stakeholders," Springer Books, in: 66 Simple Rules for Entrepreneurs, chapter 0, pages 53-64, Springer.
    • Handle: RePEc:spr:sprchp:978-3-031-62032-4_6
    DOI: 10.1007/978-3-031-62032-4_6
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