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Fashion and Sustainability: The Czech Republic Perspective

In: The Palgrave Handbook of Consumerism Issues in the Apparel Industry

Author

Listed:
  • Vladimíra Khelerová

    (Prague School of Creative Communication)

  • Jitka Volfová

    (Prague University of Economics and Business)

  • Kamila Matysová

    (Prague School of Creative Communication
    Prague University of Economics and Business)

  • Gabriela Koľveková

    (Prague University of Economics and Business)

Abstract

The chapter aims to introduce the key aspects of sustainability within the fashion industry while focusing on the Czech Market perspective. Highlighted will be the success of Czech designers who have built their brand on sustainability in contrast with fast fashion chains and other companies applying greenwashing. Both secondary, as well as primary data will be analysed. Qualitative primary data from the Czech market will be collected via semi-structured interviews and analysed using content analysis. The authors of this chapter present artification and cross-cultural perspectives in the context of the Czech Republic. The findings will conceptualise brand and strategy building differentiated as sustainable startups and already established fashion designers from fast fashion chains and other companies.

Suggested Citation

  • Vladimíra Khelerová & Jitka Volfová & Kamila Matysová & Gabriela Koľveková, 2024. "Fashion and Sustainability: The Czech Republic Perspective," Springer Books, in: Hans Rüdiger Kaufmann & Mohammad Fateh Ali Khan Panni & Demetris Vrontis (ed.), The Palgrave Handbook of Consumerism Issues in the Apparel Industry, chapter 0, pages 81-101, Springer.
    • Handle: RePEc:spr:sprchp:978-3-031-59952-1_5
    DOI: 10.1007/978-3-031-59952-1_5
    as

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