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A Case Study of the Indian Apparel Market—Enablers and Barriers to Corporate Success

In: The Palgrave Handbook of Consumerism Issues in the Apparel Industry

Author

Listed:
  • Sujana Adapa

    (University of New England)

  • Subba Reddy Yarram

    (University of New England)

Abstract

A 125-word abstract with clear topic/aim and methodology—The overarching aim of this chapter was to critically understand the enablers and barriers to corporate success within the Indian apparel industry. The market leaders are identified through the financial metrics; however, little is known about the enablers and barriers that led to the corporate success of these companies or the innovation capabilities in the development of sustainability initiatives that have kept them up to date with the ever-changing, fast-paced textile and apparel sectorapparel sector. The study used information from secondary sources related to sustainability aspects, alignment with the sustainable development goals (SDGs) and contributions to corporate social responsibility (CSR) initiatives. Using a case study methodology, content analysis was performed on the top ten apparel companies in India to identify their corporate success enablers and barriers.

Suggested Citation

  • Sujana Adapa & Subba Reddy Yarram, 2024. "A Case Study of the Indian Apparel Market—Enablers and Barriers to Corporate Success," Springer Books, in: Hans Rüdiger Kaufmann & Mohammad Fateh Ali Khan Panni & Demetris Vrontis (ed.), The Palgrave Handbook of Consumerism Issues in the Apparel Industry, chapter 0, pages 569-588, Springer.
    • Handle: RePEc:spr:sprchp:978-3-031-59952-1_27
    DOI: 10.1007/978-3-031-59952-1_27
    as

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