IDEAS home Printed from https://ideas.repec.org/h/spr/sprchp/978-3-031-59952-1_21.html
   My bibliography  Save this book chapter

Greenwashing in the Fashion Industry: Does Attachment Help to Forgive?

In: The Palgrave Handbook of Consumerism Issues in the Apparel Industry

Author

Listed:
  • Giovanna Bagnato

    (University of Turin)

  • Augusto Bargoni

    (University of Turin)

  • Chiara Giachino

    (University of Turin)

  • Cristian Rizzo

    (University of Turin)

Abstract

In the fashion and apparel (F&A) industry, the combination of factors that harm the environmentenvironment and society is countless, and consumers’ awareness has increased rapidly over time. Despite the demand for transparency and sustainability, some companies are still misleading consumers’ perceptions through greenwashing practices. While consumers’ green orientation is soaring, companies caught in greenwashing face swift backlash, amplified by widespread social media use where real “shitstorms” can possibly hit companies. Existing literature has not yet provided a clear explanation on the role played by brand attachment in extinguishing (vs fueling) the awareness of greenwashing among environmentally conscious consumers discovering deceptive practices. Contributing to consumer behaviour literature, our research delves into the psychological mechanisms shaping greenwashing perceptions among environmentally conscious consumers in the F&A industry.

Suggested Citation

  • Giovanna Bagnato & Augusto Bargoni & Chiara Giachino & Cristian Rizzo, 2024. "Greenwashing in the Fashion Industry: Does Attachment Help to Forgive?," Springer Books, in: Hans Rüdiger Kaufmann & Mohammad Fateh Ali Khan Panni & Demetris Vrontis (ed.), The Palgrave Handbook of Consumerism Issues in the Apparel Industry, chapter 0, pages 443-461, Springer.
    • Handle: RePEc:spr:sprchp:978-3-031-59952-1_21
    DOI: 10.1007/978-3-031-59952-1_21
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:sprchp:978-3-031-59952-1_21. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.