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A Quantitative Analysis of the Factors Affecting Citizens’ Intention to Adopt Smart Mobility Services

In: The Palgrave Handbook of Sustainable Digitalization for Business, Industry, and Society

Author

Listed:
  • Beatrice Lo Dico

    (University of Kassel)

  • Felipe Schneider Cechella

    (University of Kassel)

  • Mohammed Salem

    (University of Kassel
    University College of Applied Sciences)

  • Ralf Wagner

    (University of Kassel)

Abstract

New social, environmental, economic, and political concerns have led cities worldwide to adopt a new “smart city” paradigm over the past ten years; meanwhile, innovation and technology continue to transform urban services and infrastructure. The mobility industry has embraced newly developed smart mobility solutions—from alternative modes of transportation to sophisticated traffic control systems—and thereby finds itself at the forefront of digital transformation. Improving inhabitants’ quality of life is the industry’s primary goal, and, for smart cities to succeed, their interests must be considered a top priority. However, smart-mobility-service adoption rates are not meeting political targets and pose financial challenges for business vendors. Therefore, citizens’ adoption processes must be understood to ensure the predictability of the use of services. This quantitative study aimed to investigate the causative factors promoting citizens’ acceptance of on-demand smart mobility services and their cause-effect relationships to answer the research question: What drives citizens’ intentions to use smart mobility services? The study hypotheses were tested using an online citizen survey in metropolitan areas of Europe. The findings regarding customer behavior toward smart mobility apps offer both theoretical and practical insights into the public and private business planning necessary to launch smart mobility initiatives.

Suggested Citation

  • Beatrice Lo Dico & Felipe Schneider Cechella & Mohammed Salem & Ralf Wagner, 2024. "A Quantitative Analysis of the Factors Affecting Citizens’ Intention to Adopt Smart Mobility Services," Springer Books, in: Myriam Ertz & Urvashi Tandon & Shouheng Sun & Joan Torrent-Sellens & Emine Sarigöllü (ed.), The Palgrave Handbook of Sustainable Digitalization for Business, Industry, and Society, chapter 0, pages 147-173, Springer.
    • Handle: RePEc:spr:sprchp:978-3-031-58795-5_7
    DOI: 10.1007/978-3-031-58795-5_7
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