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Navigating the Economic Battlefield: Understanding Competition amid Macroeconomic Cycles

In: Advanced Strategic Management

Author

Listed:
  • Roberto S. Vassolo

    (Universidad Austral)

  • Natalia Weisz

    (Universidad Austral)

  • Benjamin Laker

    (University of Reading)

Abstract

In this chapter, we delve into the intricate relationship between macroeconomic cycles and competition. We begin by inquiring about the predictability of recessions. We then explore how recessions impact industries and companies. We analyze the effects of recessions on consumer preferences, employment, credit supply, and bankruptcies, demonstrating how recessions, while temporary, have the potential to permanently alter competitive landscapes. We examine companies’ strategic conundrum: to navigate the immediate challenges of a recession while positioning themselves for lasting competitive advantages. Finally, we provide lessons for businesses seeking to emerge from recessions not just unscathed but stronger, capable of achieving a competitive leapfrog.

Suggested Citation

  • Roberto S. Vassolo & Natalia Weisz & Benjamin Laker, 2024. "Navigating the Economic Battlefield: Understanding Competition amid Macroeconomic Cycles," Springer Books, in: Advanced Strategic Management, chapter 0, pages 201-215, Springer.
    • Handle: RePEc:spr:sprchp:978-3-031-57419-1_16
    DOI: 10.1007/978-3-031-57419-1_16
    as

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