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Transformation im Bereich der Produktentwicklung: Ein fünftägiges Mikroprojekt

In: Organisation und Führung in turbulenten Zeiten

Author

Listed:
  • Frank Kühn
  • Michael Kempf

Abstract

Zusammenfassung Der Produktentwicklungsprozess eines Unternehmens in der Automobilindustrie soll neu erfunden werden. Das Drei-Säulen-Modell liefert die Schlüsselfragen: der nachhaltige Zweck, der entscheidend für die Ausrichtung und Energieversorgung des Unternehmens und seines Projekts ist, die Vernetzung von Schlüsselakteuren und Fähigkeiten für eine echte Ko-Kreation und den Aufbau eines flexiblen Prozesses zur Unterstützung der Reisenden Organisation. Das Mikroprojektformat unterstützt den strukturellen und kulturellen Wandel: kooperativ, kreativ, schnell und ergebnisorientiert.

Suggested Citation

  • Frank Kühn & Michael Kempf, 2024. "Transformation im Bereich der Produktentwicklung: Ein fünftägiges Mikroprojekt," Springer Books, in: Peter Wollmann & Frank Kühn & Michael Kempf & Reto Püringer (ed.), Organisation und Führung in turbulenten Zeiten, pages 353-363, Springer.
    • Handle: RePEc:spr:sprchp:978-3-031-57163-3_22
    DOI: 10.1007/978-3-031-57163-3_22
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