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Wine Tourism in Israel: Preferences of Potential Wine Tourists

In: Strategic Management in the Wine Tourism Industry

Author

Listed:
  • Eli Cohen

    (Ben-Gurion University of the Negev)

Abstract

During the last decade, many wineries were established in Israel and wine tourism is growing in the country. There are over 300 wineries in Israel, but many of them are small. With the increased wine involvement and consumption, wineries becoming more experiential and have created a demand for wine activities, such as winery visits and wine tasting. Studies show that visitors are also looking for experiences in which they can explore and enjoy nature, purchase local products, enjoy special food of the region, and experience agritourism. The purpose of this chapter is to explore the preferences of potential wine tourists in Israel, during the last two decades, in terms of the preferred activities to be joined with winery visits. A recent study is focused on the south of the country, an emerging wine region in Israel.

Suggested Citation

  • Eli Cohen, 2024. "Wine Tourism in Israel: Preferences of Potential Wine Tourists," Springer Books, in: Javier Martínez-Falcó & Bartolomé Marco-Lajara & Eduardo Sánchez-García & Luis A. Millán-Tudela (ed.), Strategic Management in the Wine Tourism Industry, chapter 0, pages 141-154, Springer.
    • Handle: RePEc:spr:sprchp:978-3-031-54837-6_8
    DOI: 10.1007/978-3-031-54837-6_8
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