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Overview of Qualitative Research

In: Qualitative Research Methods In Business

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  • Jose Osvaldo De Sordi

    (Federal University of São Paulo)

Abstract

Due to the much longer lifespan of quantitative research methods compared to qualitative ones, we have the predominance of the quantitative methodMethodquantitative not only in scientific textsScientific text, but also in culture as a whole. Movies, commercials and literature as a whole convey actions and behaviors typical of researchers who apply the quantitative methodMethodquantitative. Thus, the common sense of society and most readers is more geared toward the techniques of collection, analysis and writing of the quantitative methodMethodquantitative. Because of this, we developed in this first chapter the discussion of some of the main attributes of the scientific method, comparing the reality of the qualitative methodMethodqualitative with the reality of the quantitative methodMethodquantitative.

Suggested Citation

  • Jose Osvaldo De Sordi, 2024. "Overview of Qualitative Research," Springer Books, in: Qualitative Research Methods In Business, chapter 0, pages 3-21, Springer.
    • Handle: RePEc:spr:sprchp:978-3-031-50323-8_1
    DOI: 10.1007/978-3-031-50323-8_1
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