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Fashion Design Strategies for Sustainability Based on UN Intergovernmental Guidelines

In: Fashion for the Common Good

Author

Listed:
  • Márcia Bergmann

    (Pontifical Catholic University of Rio de Janeiro (PUC-Rio))

  • Cláudio Freitas Magalhães

    (Pontifical Catholic University of Rio de Janeiro (PUC-Rio))

  • Carlo Franzato

    (Pontifical Catholic University of Rio de Janeiro (PUC-Rio))

Abstract

New paradigms, including intergovernmental guidelines for sustainable development and Circular Economy, require a strategic review of the textile and apparel industry, and expand the complexity of design processes related to environmentally responsible production and consumption. Sustainable development is a very challenging objective for Fashion, considering production is constantly increasing and clothes are underused. However, the assumption here was that Design can create convergent alternatives for sustainability and circularity. Thus, the objective of this study was to characterize a Design guided by environmental concerns and shared responsibilities in the garment sector of the textile and apparel industry. This is a literature review and a case study. Qualitative research was conducted and based on a theoretical framework supported by the triad of design, environmental sustainability and fashion/textiles, connected with three United Nations documents: Agenda 21, Agenda 2030 and the Sustainable Fashion Communication Strategy. The case study focuses on the contextualized reading of the Brazilian industry due to its economic importance and the challenges to be faced. The contributions include essentially: the approach to design for sustainability based on the articulation with intergovernmental guidelines, the development of a theoretical and conceptual framework enabling the proposal of three design strategies for the targeted environmental dimension of sustainable development, the proposition of visual representations that guide the reading of these connections, the elaboration of a summarized vision of this industry in Brazil. The research has some limitations regarding the environmental focus, even if the interconnection with the social and economic dimensions for environmental development is implicit.

Suggested Citation

  • Márcia Bergmann & Cláudio Freitas Magalhães & Carlo Franzato, 2024. "Fashion Design Strategies for Sustainability Based on UN Intergovernmental Guidelines," Springer Books, in: Isabel Cantista & Elaine L. Ritch & Linda Shearer & Silvia Pérez-Bou & Sonika Soni Khar (ed.), Fashion for the Common Good, pages 291-310, Springer.
    • Handle: RePEc:spr:sprchp:978-3-031-50252-1_16
    DOI: 10.1007/978-3-031-50252-1_16
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