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Case Studies of Farming Servitization with Different Motivations

In: Rural Transformation through Servitization

Author

Listed:
  • Rita Lankauskienė

    (Lithuanian Centre for Social Sciences)

  • Rasa Melnikienė

    (Lithuanian Centre for Social Sciences)

  • Vitalija Simonaitytė

    (Lithuanian Centre for Social Sciences)

  • Živilė Gedminaitė-Raudonė

    (Lithuanian Centre for Social Sciences)

  • Dalia Vidickienė

    (Lithuanian Centre for Social Sciences)

Abstract

This chapter introduces six case studies of farming servitization with different motivations. The multiple case study research was essential for the in-depth examination of participants' perspectives on the servitization of farming within its natural context. The stories of farm owners and managers, and their perceptions of the wider forces at work on their farms and beyond, provided valuable information for theoretical insights. Gaining in popularity the innovative farming business model is examined with a focus on its evolution when it is gradually shifting from an agricultural product-driven to a product-service system. The investigation revealed the ways of servitization in agriculture by analysing farmers’ motivation to switch from product-oriented business logic to service-oriented business logic and by identifying the strategies applied for product-service system building at the farm.

Suggested Citation

  • Rita Lankauskienė & Rasa Melnikienė & Vitalija Simonaitytė & Živilė Gedminaitė-Raudonė & Dalia Vidickienė, 2024. "Case Studies of Farming Servitization with Different Motivations," Springer Books, in: Rural Transformation through Servitization, chapter 0, pages 91-169, Springer.
    • Handle: RePEc:spr:sprchp:978-3-031-47186-5_5
    DOI: 10.1007/978-3-031-47186-5_5
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