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Ecotourism and Grand Challenges: A Gen-Z Perspective in the Context of Lebanon

In: Tourist Behaviour and the New Normal, Volume II

Author

Listed:
  • Alain Daou

    (American University of Beirut – Mediterraneo)

  • Leila Zeenni

    (American University of Beirut – Nature Conservation Center (AUB-NCC))

  • Anna Hourani

    (American University of Beirut – Nature Conservation Center (AUB-NCC))

  • Salma N. Talhouk

    (American University of Beirut)

Abstract

Over the past years, many studies have shown that the generation aged between 18 and 25, or Gen-Z, has high pro-environmental awareness and behaviors. However, in the context of developing countries facing frequent grand challenges, little is known about how such events impact Gen-Z’s perception of the environment in general and ecotourism in specific. This research aims at tackling the latter, taking Lebanon as a case study and using a mixed-methods approach. Findings indicate high pro-environmental awareness in Lebanese Gen-Z that is not necessarily translated into pro-environmental behaviors. In addition, while Lebanese youth’s ecotourism awareness and practices have improved during the COVID-19 pandemic, this progress was hampered by the severe economic crisis that hit the country.

Suggested Citation

  • Alain Daou & Leila Zeenni & Anna Hourani & Salma N. Talhouk, 2024. "Ecotourism and Grand Challenges: A Gen-Z Perspective in the Context of Lebanon," Springer Books, in: Shem Wambugu Maingi & Vanessa GB Gowreesunkar & Maximiliano E Korstanje (ed.), Tourist Behaviour and the New Normal, Volume II, chapter 18, pages 339-356, Springer.
    • Handle: RePEc:spr:sprchp:978-3-031-45866-8_18
    DOI: 10.1007/978-3-031-45866-8_18
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