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Die Make-or-Buy-Herausforderung: Wie man In- und Outsourcing von Innovation managt

In: Führung und Organisation pharmazeutischer Innovation

Author

Listed:
  • Oliver Gassmann

    (Universität St. Gallen)

  • Alexander Schuhmacher

    (Technische Hochschule)

  • Max von Zedtwitz

    (Copenhagen Business School)

  • Gerrit Reepmeyer

    (AlixPartners)

Abstract

Zusammenfassung Die ehemals vollständig integrierte Wertschöpfungskette der Pharmaindustrie zerfällt angesichts des Aufkommens hochkompetenter und spezialisierter Dienstleister für Forschung und klinische Entwicklung. Die Optionen reichen von Outsourcing, Auslizensierung und Einlizensierung bis hin zu strategischen Partnerschaften und gemeinsamer Entwicklung. Diese Konzepte werden ausführlich erörtert und mit Fallbeispielen aus der Industrie illustriert. Wir schließen mit einem Beispiel, wie eine bahnbrechende Innovation am besten von einem kleinen Pharmaunternehmen vermarktet werden kann, das diese Make-or-Buy-Optionen nutzt.

Suggested Citation

  • Oliver Gassmann & Alexander Schuhmacher & Max von Zedtwitz & Gerrit Reepmeyer, 2024. "Die Make-or-Buy-Herausforderung: Wie man In- und Outsourcing von Innovation managt," Springer Books, in: Führung und Organisation pharmazeutischer Innovation, chapter 5, pages 91-127, Springer.
    • Handle: RePEc:spr:sprchp:978-3-031-43818-9_5
    DOI: 10.1007/978-3-031-43818-9_5
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