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The Cognitive Technology Revolution: A New Identity for Workers

In: Digital HR

Author

Listed:
  • Amelia Manuti

    (University of Bari Aldo Moro)

  • Pasquale Davide de Palma

    (HrCoffee)

Abstract

Framing the socio-cultural and economic revolution brought about by cognitive technologies, the chapter aims to discuss the redefinition of workers’ identities and the meaning they attach to work. Yet, authoritative studies in the field show that work experience represents a symbolic space for the development of personal and social identity. The emergence of new technology-based working modalities, more rapidly diffused after the pandemic, has concretely redesigned the role played by people at work. Moreover, this change is also framed within the discussion about an unavoidable clash between different generations of workers (namely baby boomers, Gen X, millennials and Gen Z) who are animated by different values, different expectations, and technological skills. Therefore, the chapter discusses challenges and potentialities associated with this revolution, highlighting how the questions posed by technologies will also impose a redefinition of HRM practices.

Suggested Citation

  • Amelia Manuti & Pasquale Davide de Palma, 2023. "The Cognitive Technology Revolution: A New Identity for Workers," Springer Books, in: Digital HR, edition 2, chapter 3, pages 31-52, Springer.
    • Handle: RePEc:spr:sprchp:978-3-031-43563-8_3
    DOI: 10.1007/978-3-031-43563-8_3
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