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Exploring Conditions for Successful End-User Involvement in New Product Development

In: European Perspectives on Innovation Management

Author

Listed:
  • Marianna Koukou

    (University of Glasgow)

  • Rob Dekkers

    (University of Glasgow)

Abstract

New product development is important to the competitiveness, growth, and survivability of companies. End-user involvement in NPD is seen as a determinant for successful new products, and hence, companies are increasingly shifting towards a direction where they co-create products with end users. However, currently there is little consensus regarding the contribution of this involvement to new product outcomes. This study investigates the effects of three different approaches to end-user involvement in NPD and explores how end users are involved in and influence the NPD process and end product. The NPD processes of six companies were investigated on account of the exploratory nature of this study. The findings provide a holistic overview of three approaches to end-user involvement and emphasise factors that impact the end-user involvement outcomes. Additionally, the findings provide direction to managers for making informed decisions regarding how and when to involve end users for creating more effective and efficient NPD processes.

Suggested Citation

  • Marianna Koukou & Rob Dekkers, 2024. "Exploring Conditions for Successful End-User Involvement in New Product Development," Springer Books, in: Rob Dekkers & Laure Morel (ed.), European Perspectives on Innovation Management, pages 197-221, Springer.
    • Handle: RePEc:spr:sprchp:978-3-031-41796-2_8
    DOI: 10.1007/978-3-031-41796-2_8
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