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Integrating AI to Increase the Effectiveness of ESG Projects

In: Fintech and Sustainability

Author

Listed:
  • Sean Stein Smith

    (City University of New York—Lehman College)

Abstract

Sustainable assets and sustainable investing strategies, including the increasing prominence of environmental, social, and governance (ESG) products and initiatives have led to an uptake in interest in financial sustainability. While interest in sustainable projects and concepts should be applauded, there are reasons for caution. How are these investment strategies being vetted or verified as green? Greenwashing—superficially labeling activities as sustainable—is a phrase that has existed for nearly as long as the green asset movement. Periodic scandals have rocked the sector for decades as well, but the rise of artificial intelligence (AI) represents a technology that may assist in rectifying some of these issues. This chapter brings together two topics that impact one another: artificial intelligence and the green asset sector. It provides definitions and context before a more fulsome discussion.

Suggested Citation

  • Sean Stein Smith, 2023. "Integrating AI to Increase the Effectiveness of ESG Projects," Springer Books, in: Thomas Walker & Harry J. Turtle & Maher Kooli & Elaheh Nikbakht (ed.), Fintech and Sustainability, chapter 0, pages 219-232, Springer.
    • Handle: RePEc:spr:sprchp:978-3-031-40647-8_11
    DOI: 10.1007/978-3-031-40647-8_11
    as

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