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Das Self-Assessment der Unternehmenskommunikation

In: Unternehmenskommunikation neu gestalten

Author

Listed:
  • Uwe Seebacher

    (FH Wien der WKW)

Abstract

Zusammenfassung Basierend auf dem Reifegradmodell für Unternehmenskommunikation wird in diesem Kapitel ein einfacher, aber sehr informativer Fragebogen als Selbsttest der aktuellen Situation der Unternehmenskommunikation im Kontext der gesamten Organisation beschrieben. Mit diesem Analyseinstrument wird ermittelt, worauf in der jeweiligen Organisation für das Reengineering der Unternehmenskommunikation aufgebaut werden kann und wo mögliche Wegbegleiter und Unterstützer zu finden sind. Die Ergebnisse werden in Form eines leicht verständlichen Spinnendiagramms zusammengefasst. Das Analysetool kann während des Reengineerings der Unternehmenskommunikation zur Überprüfung des Projektfortschritts eingesetzt werden.

Suggested Citation

  • Uwe Seebacher, 2024. "Das Self-Assessment der Unternehmenskommunikation," Springer Books, in: Unternehmenskommunikation neu gestalten, chapter 0, pages 163-183, Springer.
    • Handle: RePEc:spr:sprchp:978-3-031-37701-3_6
    DOI: 10.1007/978-3-031-37701-3_6
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