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So sieht die schöne neue Welt der Unternehmenskommunikation aus

In: Unternehmenskommunikation neu gestalten

Author

Listed:
  • Uwe Seebacher

    (FH Wien der WKW)

Abstract

Zusammenfassung In diesem Kapitel werden die neuen Begriffe der modernen, zeitgemäßen Unternehmenskommunikation vorgestellt. Zur besseren Verständlichkeit wird dieses neue Ökosystem anhand neuester Erkenntnisse aus den Bereichen Marketing und Vertrieb beschrieben, diskutiert und ggf. für die Anwendung im jeweiligen Themenfeld der Unternehmenskommunikation angepasst.

Suggested Citation

  • Uwe Seebacher, 2024. "So sieht die schöne neue Welt der Unternehmenskommunikation aus," Springer Books, in: Unternehmenskommunikation neu gestalten, chapter 0, pages 79-100, Springer.
    • Handle: RePEc:spr:sprchp:978-3-031-37701-3_4
    DOI: 10.1007/978-3-031-37701-3_4
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