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Introduction: Scope, Coverage, Approach, and Relevance

In: Neo Strategic Management

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  • M. S. S. El Namaki

    (VU School of Management)

Abstract

Emerging technologies led by artificial intelligence (AI) and data sciences have driven strategic management and strategic thinking into uncharted waters. This has resulted in serious disruptions especially in the contents and approaches to strategic thinking. Many of the early, and for many years, familiar concepts have run out of steam. They failed at accommodating and reflecting the realities of the new technologies. And they lost relevance. Emerging business models and business driving forces changed the contents and the modes of strategic thinking. They also lost the link to other supporting sciences from economics and psychology to biology and even physics! Neurology, psychology, and even biology penetrated the strategic thinking domain.

Suggested Citation

  • M. S. S. El Namaki, 2023. "Introduction: Scope, Coverage, Approach, and Relevance," Springer Books, in: Neo Strategic Management, chapter 1, pages 1-3, Springer.
    • Handle: RePEc:spr:sprchp:978-3-031-37208-7_1
    DOI: 10.1007/978-3-031-37208-7_1
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