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Empirical Observation of the Importance of Relational Goods in SMEs

In: Successful Digital Transformation Initiatives in SMEs

Author

Listed:
  • Anna Marrucci

    (University of Pisa)

  • Riccardo Rialti

    (University of Milan)

Abstract

Building on Diffusion of Innovation (DOI) Theory and relational goods, real-world business cases have been explored. In particular, the analysis has been conducted through the use of a mixed-method analysis. Firstly, managers of the companies were interviewed to investigate how they nurture relationship within their respective organizations. Second, a survey has been administered to employees. Results show how relational goods fit within the DOI Theory and could help a smooth digital transformation process in SMEs.

Suggested Citation

  • Anna Marrucci & Riccardo Rialti, 2023. "Empirical Observation of the Importance of Relational Goods in SMEs," Springer Books, in: Successful Digital Transformation Initiatives in SMEs, chapter 0, pages 53-72, Springer.
    • Handle: RePEc:spr:sprchp:978-3-031-36465-5_5
    DOI: 10.1007/978-3-031-36465-5_5
    as

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