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Timeless Tricks

In: The Future of Consumption

Author

Listed:
  • Ida Wit Sandström

    (Lund University)

  • René Pelt

    (Sandström de Wit)

Abstract

What does it take to make a customer return? René van Pelt and Ida de Wit Sandström are retail workers in the specialist jewellery trade. They have been serving their customers together for more than fifteen years. In a world where digitalisation is changing the business conditions, demands regarding distinction and profiling are increasing and consumers are becoming ever more unpredictable, showing a multitude of consumption patterns. René and Ida remind us of a few of the timeless tricks of retailing.

Suggested Citation

  • Ida Wit Sandström & René Pelt, 2024. "Timeless Tricks," Springer Books, in: Kristina Bäckström & Carys Egan-Wyer & Emma Samsioe (ed.), The Future of Consumption, chapter 24, pages 373-376, Springer.
    • Handle: RePEc:spr:sprchp:978-3-031-33246-3_24
    DOI: 10.1007/978-3-031-33246-3_24
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