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Create Tomorrow’s Vintage

In: The Future of Consumption

Author

Listed:
  • Kevin Gelsi

    (Nudie Jeans Co.)

  • Sandya Lang

    (Nudie Jeans Co.)

Abstract

Founded by Maria Erixon Levin, Joakim Levin, and Palle Stenberg in Gothenburg in 2001, Nudie Jeans Co is a Swedish denim company recognized for its work with sustainability, both environmentally and socially. Kevin Gelsi, Nudie Jeans’s Circular Product Manager, describes how Nudie Jeans Co, with its denim selection made from 100% organic cotton, its transparent production, and its repair, reuse and recycle program, both provides and maintains a tradition that is true to the history of denim and its characteristics.

Suggested Citation

  • Kevin Gelsi & Sandya Lang, 2024. "Create Tomorrow’s Vintage," Springer Books, in: Kristina Bäckström & Carys Egan-Wyer & Emma Samsioe (ed.), The Future of Consumption, chapter 14, pages 225-229, Springer.
    • Handle: RePEc:spr:sprchp:978-3-031-33246-3_14
    DOI: 10.1007/978-3-031-33246-3_14
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