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The Impact of Disruption: 2001–2012

In: The Strategic Marketing of Science, Technology, and Medical Journals

Author

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  • Albert N. Greco

    (Fordham University)

Abstract

Many STM commercial publishers, societies, and university presses possessed certain competitive marketing advantages because: they published impressive journals with high citation indices; and their size, global reach, scale, and revenue streams provided them with a sense of confidence about their pivotal role in the transmission of knowledge. Because of paid journal subscription revenues, many publishers had the financial resources to purchase smaller journals, increase the number of journals in their portfolio, and, for some firms, the ability to launch megajournals. Yet most publishers faced the specter of disruption in the marketplace, specifically competition from preprint platforms, intense criticism about the “serials crisis” and the “big deal,” and problems with piracy and the development of “shadow libraries.” Many journal publishers became very concerned between 2001 and 2012 about these criticisms and the growing calls to create mandatory OA policies and regulations.

Suggested Citation

  • Albert N. Greco, 2023. "The Impact of Disruption: 2001–2012," Springer Books, in: The Strategic Marketing of Science, Technology, and Medical Journals, chapter 0, pages 47-68, Springer.
    • Handle: RePEc:spr:sprchp:978-3-031-31964-8_4
    DOI: 10.1007/978-3-031-31964-8_4
    as

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