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Inside Out: BCG’s Path to Applying and Embedding Behavioral Science

In: Behavioral Public Policy in a Global Context

Author

Listed:
  • Julia Dhar

    (Boston Consulting Group)

  • Grant Freeland

    (Boston Consulting Group)

  • Sana Rafiq

    (Boston Consulting Group)

Abstract

This chapter shares Boston Consulting Group’s (BCG) journey to applying and embedding behavior science within their organization. The chapter shares specific lessons learned and examples of how other organizations can organically build this capability.

Suggested Citation

  • Julia Dhar & Grant Freeland & Sana Rafiq, 2023. "Inside Out: BCG’s Path to Applying and Embedding Behavioral Science," Springer Books, in: Michael Sanders & Syon Bhanot & Shibeal O' Flaherty (ed.), Behavioral Public Policy in a Global Context, pages 379-392, Springer.
    • Handle: RePEc:spr:sprchp:978-3-031-31509-1_24
    DOI: 10.1007/978-3-031-31509-1_24
    as

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