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We’re All Entrepreneurs Now

In: Empty Innovation

Author

Listed:
  • Olof Hallonsten

    (Lund University)

Abstract

The obsession with innovation is paralleled and intertwined with a similar obsession with entrepreneurship, which is viewed as the path to salvation for individuals, organizations, and society at large. Entrepreneurship has become a prime cultural ideal in current society, and an entrepreneurship industry has been formed that promotes the narrative and imagology of entrepreneurship and caters to the apparent desire of the so-called me generation to constantly seek to promote individual achievement and self-actualization. The chapter analyzes and explains the development, with the help of a broader theoretical framework for understanding the cult of the individual in current society, and demonstrates how entrepreneurship has become a largely empty signifier.

Suggested Citation

  • Olof Hallonsten, 2023. "We’re All Entrepreneurs Now," Springer Books, in: Empty Innovation, chapter 0, pages 47-59, Springer.
    • Handle: RePEc:spr:sprchp:978-3-031-31479-7_4
    DOI: 10.1007/978-3-031-31479-7_4
    as

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