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Nudging

In: Changing Employee Behavior

Author

Listed:
  • Nik Kinley
  • Shlomo Ben-Hur

    (IMD Business School)

Abstract

Nudging is all about the economics of decision-making, and how governments, organizations and everyday leaders and managers can use practical techniques founded in hard academic research to become architects of choice: able to craft and shape situations so that they shift people’s decisions and behavior.

Suggested Citation

  • Nik Kinley & Shlomo Ben-Hur, 2023. "Nudging," Springer Books, in: Changing Employee Behavior, edition 2, chapter 10, pages 179-199, Springer.
    • Handle: RePEc:spr:sprchp:978-3-031-29340-5_10
    DOI: 10.1007/978-3-031-29340-5_10
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