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Exploring COVID-19 Recovery Mechanisms of the Accommodation Sector in South Africa

In: COVID-19, Tourist Destinations and Prospects for Recovery

Author

Listed:
  • Peter Chihwai

    (Vaal University of Technology)

  • Kaitano Dube

    (Vaal University of Technology)

Abstract

The COVID-19 pandemic has been disastrous to all sectors of the economy, and the accommodation industry has been the most affected. This chapter explores accommodation occupancy during the COVID-19 era, interrogates the recovery strategies adopted, and suggests other recovery mechanisms and strategies for quicker and complete recovery of the tourism accommodation industry. The study follows a qualitative research design approach. Annual Integrated reports from Sun International hotels and City Lodge and Hotels group were analysed. The study found that South Africa’s accommodation industry adopted various recovery mechanisms, such as encouraging employees and tourists to go for the COVID-19 vaccine, which stimulated mobility and sociability, sanitisation at accommodation sites, social distancing, and wearing of masks and probing the government to open the industry fully to COVID-19 alert level 1. The South African accommodation industry did not implement other robust marketing strategies that bolster domestic tourism, nor did it implement the Safari service quality model (SAFSERV) and management strategies. It is recommended that South Africa’s accommodation industry recovery path should adopt robust strategies to expedite full recovery from COVID-19, such as adopting the SAFSERV model and different marketing strategies. A fusion of health-related mechanisms, COVID-19 cure, and marketing management strategies is recommended to expedite full recovery by the tourism accommodation industry.

Suggested Citation

  • Peter Chihwai & Kaitano Dube, 2023. "Exploring COVID-19 Recovery Mechanisms of the Accommodation Sector in South Africa," Springer Books, in: Kaitano Dube & Olga L. Kupika & David Chikodzi (ed.), COVID-19, Tourist Destinations and Prospects for Recovery, chapter 0, pages 271-291, Springer.
    • Handle: RePEc:spr:sprchp:978-3-031-28340-6_16
    DOI: 10.1007/978-3-031-28340-6_16
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