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Conclusions

In: New Technologies in Luxury Consumption

Author

Listed:
  • Andrea Sestino

    (University of Rome Tre
    LUISS Guido Carli University)

  • Cesare Amatulli

    (University of Bari “Aldo Moro”)

Abstract

In this final chapter we report the overall findings of our studies. Based on the provided research output, all five studies illustrate that consumers become more receptive to technology-oriented marketing when they have a so-called internalized luxury approach. Consumers who buy luxury for “externalized” reasons may see new technologies as detracting from the human interactions that satisfy their desire for visibility and ostentation. These insights should encourage brands to evaluate their customers’ luxury approach to integrate new technologies more strategically. Findings and implication together with a powerful matrix to guide marketers and managers are offered.

Suggested Citation

  • Andrea Sestino & Cesare Amatulli, 2023. "Conclusions," Springer Books, in: New Technologies in Luxury Consumption, chapter 0, pages 115-118, Springer.
    • Handle: RePEc:spr:sprchp:978-3-031-26082-7_8
    DOI: 10.1007/978-3-031-26082-7_8
    as

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