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Integrating New Technologies in Aesthetic Clinical Surgery: The Role of Consumers’ Vanity

In: New Technologies in Luxury Consumption

Author

Listed:
  • Andrea Sestino

    (University of Rome Tre
    LUISS Guido Carli University)

  • Cesare Amatulli

    (University of Bari “Aldo Moro”)

Abstract

New technologies are currently employed to enrich the consumers’ experience and the service performance in the fields of luxury health and wellness. New clinics and hospitals now deeply integrate new technologies both to ensure an improved service to their patients (as consumers) and to continuously communicate with them. The purpose of this chapter is to investigate another important consumers-related variable in the field of luxury consumption, that is consumers’ vanity. More specifically, through an experiment conducted among a sample of 112 respondents by using an aesthetic digital clinic as a research setting, results show how the clinic robotization level (low vs. high) may positively influence patients’ willingness to buy a luxury healthcare digital-based service, and how consumers’ vanity moderates such effect.

Suggested Citation

  • Andrea Sestino & Cesare Amatulli, 2023. "Integrating New Technologies in Aesthetic Clinical Surgery: The Role of Consumers’ Vanity," Springer Books, in: New Technologies in Luxury Consumption, chapter 0, pages 103-113, Springer.
    • Handle: RePEc:spr:sprchp:978-3-031-26082-7_7
    DOI: 10.1007/978-3-031-26082-7_7
    as

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