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Integrating Blockchain Technologies in Wine Industries: The Role of Perceived Self-Service Technologies Quality and Consumers’ Need for Uniqueness

In: New Technologies in Luxury Consumption

Author

Listed:
  • Andrea Sestino

    (University of Rome Tre
    LUISS Guido Carli University)

  • Cesare Amatulli

    (University of Bari “Aldo Moro”)

Abstract

Among new technologies, the blockchain enhances the ability to quickly pinpoint potential sources of contamination to efficiently prevent, contain, or rectify outbreaks. Transparency in terms of blockchain food traceability can validate and authenticate food origins and improve brand credibility, representing an unforeseen opportunity for certifying luxury products, such as in the case of prestigious food, which are appreciated by consumers for their uniqueness. This chapter investigates how consumers’ perceived self-service technology quality may influence their willingness to buy. An experiment has been conducted among a sample of 132 respondents, by using the wine industry as a research setting. Results show that consumers’ perceived self-service technology positively influences consumers’ willingness to buy, and that such effect is magnified by the need for uniqueness.

Suggested Citation

  • Andrea Sestino & Cesare Amatulli, 2023. "Integrating Blockchain Technologies in Wine Industries: The Role of Perceived Self-Service Technologies Quality and Consumers’ Need for Uniqueness," Springer Books, in: New Technologies in Luxury Consumption, chapter 0, pages 91-101, Springer.
    • Handle: RePEc:spr:sprchp:978-3-031-26082-7_6
    DOI: 10.1007/978-3-031-26082-7_6
    as

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