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Integrating New Technologies in Luxury Hospitality Experiences: The Effects of Luxury Hotel Communication Focus (Traditionality vs. Modernity), and Consumers’ Materialism

In: New Technologies in Luxury Consumption

Author

Listed:
  • Andrea Sestino

    (University of Rome Tre
    LUISS Guido Carli University)

  • Cesare Amatulli

    (University of Bari “Aldo Moro”)

Abstract

For centuries, the attractive consumption of rare and unique goods and experiences has fueled the growth of the luxury industry worldwide. In recent years, the context of luxury tourism has received considerable attention from academia. Despite the promising opportunities of new technologies in building sophisticated and smart hospitality environments, the effect on consumers is still hazy. This chapter investigates the effects of luxury hotels’ communication focus (traditionality vs. modernity) through an experiment conducted with a sample of 108 international respondents. Results show that the traditionality-focused communication of luxury hotels leads to higher consumers’ willingness to buy compared with the modernity-focused communication. Additionally, findings underline the role of consumers’ materialism as a moderator.

Suggested Citation

  • Andrea Sestino & Cesare Amatulli, 2023. "Integrating New Technologies in Luxury Hospitality Experiences: The Effects of Luxury Hotel Communication Focus (Traditionality vs. Modernity), and Consumers’ Materialism," Springer Books, in: New Technologies in Luxury Consumption, chapter 0, pages 67-78, Springer.
    • Handle: RePEc:spr:sprchp:978-3-031-26082-7_4
    DOI: 10.1007/978-3-031-26082-7_4
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